Internet Marketing : A Blessing Or A Curse ~ Blog Tips and Tricks ...

In the age of connected consumers, every business needs a website. Big shocker, right!? The problem all business owners face is getting that website discovered by the very customers they built it for in the first place. Getting discovered is paramount to the success of an online business, and as such, business owners must decide what level of commitment they will make to online marketing. On one hand, it provides a business owner with the opportunity to become more involved with their connected customer. On the other hand, it forces a business owner to become a specialist in internet marketing; something that?s both beyond their expertise and beyond their bandwidth. Enter Jabbrag, a New York- and Denver-based online marketing agency. We specialize in helping small-to-mid-sized businesses understand their internet marketing goals and provide a comprehensive path to get their website discovered. That being said,?we've?learned a lot about what makes internet marketing so great and so tough for business owners.

The Curse

• Super massive?Black Hole:?Once something enters a black hole, it can never escape. Even time itself is distorted inside a black hole. Business owners are charged with managing their time efficiently. Adding online marketing to the task list may prove to be too much to handle, as things reach the point of no return.
• Opportunity Cost:?Unless you?re an internet marketing specialist -- like us :) -- the cost of moving focus away from your core business operation towards improving your online presence is measured in more than dollars and cents.

The Blessing

• Help is out there:?Whether a business owner decides to hire an outside agency, or invest time in the required industry research, the answers are out there. Jabbrag?s?blog?is a great online marketing resource. Remember, you?re not alone in your quest.
• With knowledge comes power:?Everybody is looking for that comparative advantage. Investing in online marketing creates an advantage in a highly important area: getting found. Customers are connected. Getting discovered requires that a business can connect with customers on their turf.

Jabbrag has helped a number of business reach their online marketing potential, from?Denver to New York. Back in the day, getting found by customers only required a sign on your building and an ad in the paper. Today, customers are looking everywhere. It?s our job to be everywhere.

Source: http://www.phonedevelop.net/2013/05/internet-marketing-a-blessing-or-curse.html

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