BlackBerry Live 2013 isn't just about new phones and OS versions. CEO Thorsten Heins just announced BBM channels, a way for people, companies and brands to provide streams of content in BBM. The new service allows users to search for and subscribe to preferred channels, comment and share posts with friends and also have one-to-one chats with channel administrators. Users can create and curate their own channels as well, with metrics to track the amount of traffic they're receiving. So, it's essentially Twitter, only with a decidedly BlackBerry flavor.
Following the initial announcement, Formula One driver Lewis Hamilton appeared onstage to chat a bit more about the new platform and explained that the service will provide his F1 team the ability to communicate more directly and easily with fans. Excited to join Mr. Hamilton on the BBM channel bandwagon? Well, the beta's available for download now for BlackBerry devices running BB 5 and up, and the full release is slated to arrive later this summer.
Filed under: Cellphones, Mobile, Blackberry
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